Victoria Bowers
Communications Strategist MCIPR
PROSCI Change Practitioner
Phone:
07967-581959
Email:
Locations:
Cambridgeshire
Bedfordshire
Driving:
Own vehicle
Profile
CIPR-qualified communications professional with 20+ years’ experience delivering internal communications, stakeholder engagement, and change communication strategies across corporate, higher education, and charity sectors.
Skilled in developing targeted communications strategies that improve engagement, support organisational change and align messaging with wider business priorities. Strong track record of leading editorial teams, growing audience reach, improving campaign performance and delivering measurable communications outcomes across multi-channel platforms.
Certified PROSCI Change Practitioner with expertise in employee engagement, content strategy, media relations, and cross-functional stakeholder collaboration.
I strive to make a positive impact and thrive in a dynamic, collaborative and creative environment, delivering communications strategies that improve engagement, support organisational change and drive measurable outcomes across complex stakeholder environments.”
PORTFOLIO
Career
July 2025 - Present
Communications Contractor
Dec 2016 - Present
Freelance Photographer
On-Location
Dec 2024 - April 2025
Communications Coordinator
University of Cambridge
Jan 2024 - May 2024
Digital Marketing Lead
Caring Together Charity
Sept 2023 - Sept 2024
Level 7 Specialist Diploma
CIPR
May 2023 - Dec 2024
Internal Communications
RSPB (Volunteer)
Oct 2004- April 2023
PR Software Sector
Jul 2016 - April 2023
Senior Media Editor, USA
Agility PR Solutions (6 years)
Oct 2007 - Jul 2016
Media Researcher, UK
PR Newswire (8 years)
Aug 2004 - Sep 2006
Media Researcher, UK
Cision (2 years)
Aug 2006 - Nov 2011
Freelance Journalist
Broadcasting
Joined a multinational European organisation within the communications directorate, focusing on change communications and brand engagement initiatives that strengthened employee alignment and brand consistency.
Delivered internal communications for organisation-wide updates impacting multiple stakeholder groups, ensuring clear and consistent messaging during periods of change.
Ensured brand governance and reputation management by promoting appropriate use of brand assets, advising stakeholders on communications policy and helping reduce risk of brand misrepresentation.
Contributed to the development of guidance and internal materials that improved understanding and adoption of brand standards across the organisation.
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Obtained Prosci Change Practitioner Certification.
Photography is a passion turned ad-hoc endeavour where I have worked on image marketing assignments for healthcare professionals, wellbeing providers, artists and independent business owners. I spend free time capturing nature and wildlife stock imagery.
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Won Best Wildlife Artist 2025 in LUXlife’s Creative & Visual Arts category.
Delivered internal and external communications, ensuring consistent messaging across multi-channel platforms in a matrixed environment.
Developed and implemented targeted communications to improve employee engagement, strengthen information flow and support organisational objectives.
Produced high-impact content across digital and internal channels, improving audience engagement and supporting key business initiatives.
Partnered with senior stakeholders and wider University teams to align messaging frameworks and ensure effective local execution of communications strategies.
Led delivery of communications activity across the intranet and website, ensuring timely, accurate and audience-focused communications in a fast-paced environment.
Developed and delivered digital marketing and communications strategies to increase awareness, engagement and supporter activity.
Managed multi-channel campaigns across social media, email and digital platforms to strengthen audience reach and engagement.
Created targeted content and messaging to support fundraising, service awareness and organisational objectives.
Monitored and evaluated campaign performance, using insights to improve engagement and optimise future communications activity.
Worked closely with internal teams and stakeholders to ensure consistent messaging and alignment across campaigns and organisational priorities.
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Embarked on a CIPR Specialist Diploma (Level 7) in Internal Communications and combined this with volunteering for a national NGO as part of the internal communications team.
Focused on communications relating to the brand programme during a time of transformational change for the charity.
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Developed internal communications campaigns supporting organisational change initiatives, increasing stakeholder engagement through targeted multimedia content.
Conducted the end-of-year audits that refined the internal communications strategy going forward and improved clarity of change programmes for impacted stakeholder groups.
Two weeks on a residential placement at one of their most popular nature reserves and a judge on the annual calendar photography competition two years in a row.
Led and delivered media intelligence and communications services for global clients, supporting PR distribution, newsroom operations and content performance. Managed high-volume editorial and distribution workflows to ensure accuracy, timeliness and quality of output.
Drove improvements in media distribution performance and audience engagement, including growth of large-scale subscriber audiences and optimisation of content delivery processes.
Worked closely with international teams to maintain service quality and support client communications objectives.
Progressed through multiple roles of increasing responsibility across editorial, media relations and communications delivery functions.
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Promoted to Senior Media Editor
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Trained, mentored and supervised a team of over 30 direct reports, improving workflow efficiency and content delivery standards across fast-paced production environments.
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Sole ownership of the US newsletter to expand the subscriber base to over 90,000, increasing reach and strengthening engagement across key media audiences.
As media researcher, I was a sector lead for research on PR best practices from the journalist’s perspective that provided guidance for senior leaders, service teams and clients.
I curated content for internal and external communications, delivered company presentations and assisted with interviewing for the research department.
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Requested by the CEO to be part of a team of five that came up with an employee growth and development initiative.
Five years of live-on-the-hour early morning news bulletins as a freelance broadcast journalist following completion of my BA (Hons) journalism degree, accredited by the BJTC.
Produced and delivered hourly news bulletins and regional reporting across multiple UK counties (Herts, Beds, Bucks, Berkshire, Essex and The Midlands) covering breaking news, community updates and feature stories.
Researched, wrote and edited news content under tight deadlines for broadcast audiences.
Managed end-to-end production of news segments including scripting, recording and editorial review, ensuring accuracy, clarity and compliance with broadcast standards.
Built strong editorial judgement and storytelling capability through fast-paced, deadline-driven journalism environments.
Joined an online local news platform as a reporter and interviewer working with emergency services, educational institutions and healthcare charities to promote community campaigns to audiences across Bedfordshire.
Musical Credit: Rise Again by Alex-Productions | https://onsound.eu/ Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US
Let's Get
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SKILLS
Strategic Communications - Internal Communications - External Communications - Communications Measurement - Content Development - Digital Media - Journalism - Newsletters - News Writing - Storytelling - Copywriting - Copy Editing - Proofreading - Public Relations - Media Relations - Publicity - Digital Marketing - Brand Alignment - Audience Behaviour Analysis - Team Mentoring - Staff Training - Auditing - Team Leadership - Digital Production - Broadcasting - Presenting - Photography - Filming - Image Editing - Video Editing - Audio Editing - Interviewing - Podcasts - Wix - WordPress - Canva - Photoshop - Lightroom - Hootsuite - Google Analytics - Intranets - Microsoft Office 365 - SharePoint - Viva Engage - - Word - Excel - PowerPoint - SEO - Websites - Trello - Media Industry Insights - Data Collation - Data Analysis - Data Storytelling - PowerBI - Research - Attention to Detail - Critical Thinking - Collaboration