BA (Hons) journalism graduate accredited by the BJTC with experience as a broadcast journalist working across Herts, Beds, Bucks, Essex and The Midlands. Following five years of live on-the-hour early morning news bulletins, I went on to work in PR and communications where I focused on media profiling, outreach, trends and analysis. Then, after 15 years of that, I have made my move into the charity sector where I work with a great comms team to deliver strategic messaging in the most creative way possible.
An organised and adaptable communicator who strives to make a positive impact and thrives in a busy, collaborative and creative environment.
My expertise sits within media, PR outreach and strategic communications with a focus on creative digital content, audience development and enhancement projects to maximise reach and engagement.
Practice as a communicator has involved internal and external content, conducting interviews, writing articles, broadcasting news and producing analytical reports. As such, I have ample experience of adapting complex information into easy-to-understand text and adjusting the way in which I present information based on the audience, both in person and in writing.
Proficient at cementing relationships with and between stakeholders, mentoring teams and obtaining essential information to set objectives and meet goals.
I understand the importance of upholding a reputation through carefully executed and effective communication strategies and am particularly vigilant in situations where presenting concise information is paramount. I continue to be guided by a code of conduct, taking in legal and political aspects of journalism training, as required, especially when creating content accessible to the public.
I embrace new technologies, particularly as an aid to improve workflow, and continue my efforts to develop both professionally and personally, whether as part of an organisation or independently.
Photography
SKILLS
Content Development, Strategic Communications, Mentoring, Data Analysis, Journalism, Editing, Interviewing, Proofreading, PR Targeting, GDPR, WordPress, Website Development, Hiring, Training, Digital Production, Filming, Photography, MSWord, Excel, Powerpoint, Canva, Photoshop, Lightroom, Audio Recording
Email: contact@victoriabowers.co.uk
Location: Cambridgeshire
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