Working on a business photography assignment most certainly takes you out of your comfort zone, but it's a very rewarding process. Recently, I was commissioned to produce a portfolio of images for a dental practice.
Working alongside a branding company who specialise in this area, I was assigned the task of generating a porfolio of images for use on the website and in associated marketing materials.
My main aim was to showcase every element of the dental practice; capturing the team, the patient experience and the variety of services that the practice has to offer.
The shooting was spread over two days and the package included; portraits of the team, patient interaction, staff rapport and environmental scenes (primarily front of house and treatment rooms).